Induction of SEO & SMO:

What is SEO:

SEO is a search engine optimization. It getsrankings in SERP(Search Engine Result Pages) through free submission and paid submissions.

                                                                                                                                 

SEARCH ENGINE	OPTIMIZATION
Mean Google, Bing and Yahoo	Index Pages on Google

SEO Graph:

SEO TYPES:

SEO has 2 types;

1.      On-page optimization

2.      Off-page optimization

On-page optimization Types:

   1.      Title Tag creation
2.      Meta Description creation
3.      Keywords or meta tags creation
4.     Canonical tag creation
5.      Sitemap (XML & HTML) Creation
6.      Robots.txt creation
7.      Image tag creation (Alt Tags)
8.      Create User-Friendly URL’s
9.      H1 & H2 Tags Creation
10.  Keyword Selection

Off page Optimization Types:

1.    Pinging Submission
2.   Search Engine Submission
3.   Directory Submission(DS)
4.    Social Bookmarking(SBM)
5.   Classifieds Submission
6.   Article Submission
7.   Press Release Submission
8.   Web 2.0 (Blog Submission)
9.   Blog Commenting
10.  Videos, PPT, PDF and Document Sharing Submission
11.  Social Networking Submission(Profile Creation)
12.  Business Listing
13.  Forum Creation (Thread Creation)
14.  Photo Sharing (Image Sharing)

 What is SMO?

Social Media Optimization (SMO) primarily focuses on driving free traffic from sources other than search engines Like Facebook, Twitter, Linkedin, Google +, Pinterest, Much more...

What is Difference b/w SEO & SMO?

SEO: To getting Rankings on Top of Google to your website

SMO: To getting Traffic Source (Audience, Visitors) to your website